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RetailMeNot App Onboarding

I used research, iterative design, and prototyping to redesign the RetailMeNot App Onboarding experience. I first conducted a qualitative research study to discover user preferences across different onboarding flows, then used the findings from that research to inform the redesign. I used prototypes to further test and refine flows, ultimately landing on two variants that were tested in the app. The winning variant resulted in +60% lift in member signups and a +33% increase in push opt-ins, a big win towards the membership team's acquisition goals.