Rebecca Cioni

Research // Design // Prototyping

RetailMeNot App Onboarding. An onboarding experience redesign informed by research, iterative design, and prototyping.

RetailMeNot's onboarding experience was losing users; nearly 50% abandoned before completing it. In order to figure out how to improve completions, I conducted a qualitative research study to discover user preferences across multiple different onboarding flows, then used the findings from that research to inform the redesign. After narrowing down options, I used prototypes to further test and refine flows, ultimately landing on two variants that were tested in the app. The winning variant resulted in +60% lift in member signups and a +33% increase in push opt-ins, helping to drive the membership team's acquisition goals.

Artifacts

Test Plan (PDF) // Prototype // Wireframes (PDF) // Fancy Animation