RetailMeNot App Redesign

In 2014, I helped redesign RetailMeNot's iOS and Android apps. We overhauled each app's architecture and redesigned each major sections of the app. We used iterative testing throughout the project via low- and mid-fidelity prototypes. This redesign resulted in major traffic and engagement increases including an 11% increase in time in app, a 21% increase in daily average visits, and a 75% increase in saved offers.