Rebecca Cioni

Target REDcard Sign Up

Target's first native-app REDcard sign-up experience

As the UX designer on a product team charged with bringing Target's REDcard sign up process into their native apps for the first time, I determined the sign-up process's architecture and interaction model. I used paper prototype testing to understand the guest's mental model around using device scanning to input credit card and ID information and to validate design direction.

Artifacts (PDF)

Competitive Analysis


User Test Script

User Test Results